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CPM Calculator
Calculate CPM, estimate impressions, or plan your budget — with benchmarks for every major platform.
kr
impressions
CPM Benchmarks by Platform
| Platform | Low | Median | High |
|---|---|---|---|
Meta (Facebook & Instagram) | 30 kr | 53 kr | 75 kr |
Google Ads | 30 kr | 85 kr | 500 kr |
LinkedIn | 210 kr | 345 kr | 525 kr |
TikTok | 30 kr | 53 kr | 75 kr |
Twitter / X | 55 kr | 100 kr | 145 kr |
Pinterest | 20 kr | 53 kr | 85 kr |
Snapchat | 30 kr | 78 kr | 125 kr |