All Tools
CPC / CTR Calculator
Calculate your cost per click and click-through rate, then see how they compare to industry benchmarks.
Click-Through Rate
clicks
impressions
Cost Per Click
kr
clicks
CTR Benchmarks
| Platform | Low | Median | High |
|---|---|---|---|
Meta (Facebook & Instagram) | 0.90% | 1.20% | 1.60% |
Google Ads | 1.50% | 3.20% | 5.00% |
LinkedIn | 0.40% | 0.60% | 0.90% |
TikTok | 0.80% | 1.50% | 2.50% |
Twitter / X | 0.50% | 1.00% | 1.80% |
Pinterest | 0.50% | 1.00% | 1.50% |
Snapchat | 0.60% | 1.20% | 2.00% |
CPC Benchmarks
| Platform | Low | Median | High |
|---|---|---|---|
Meta (Facebook & Instagram) | 5 kr | 38 kr | 70 kr |
Google Ads | 5 kr | 78 kr | 150 kr |
LinkedIn | 20 kr | 60 kr | 100 kr |
TikTok | 3 kr | 14 kr | 25 kr |
Twitter / X | 15 kr | 30 kr | 45 kr |
Pinterest | 3 kr | 14 kr | 25 kr |
Snapchat | 3 kr | 14 kr | 25 kr |