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3 Formats
Updated 2/27/2026
Brand Takeover
Dimensions
1080 × 1920(Vertical)
Aspect Ratio: 9:16File Specifications
Image
Max Size:50 KB
Formats:JPG, PNG
Video
Max Size:500 MB
Formats:MP4, MOV, MPEG, AVI, 3GP
Duration:3s - 5s
Codec:H.264 or H.265
Text Limits
No text limit specifications available
Best Practices
design
Use bold, eye-catching visuals
content
Exclusive to one advertiser per day in each region
In-Feed
Dimensions
1080 × 1920(Vertical)
Aspect Ratio: 9:161080 × 1080(Square)
Aspect Ratio: 1:11920 × 1080(Horizontal)
Aspect Ratio: 16:9File Specifications
Video
Max Size:500 MB
Formats:MP4, MOV, MPEG, AVI, 3GP
Duration:5s - 60s
Codec:H.264 or H.265
Frame Rate:23-60 fps
Recommended: 9-15 seconds for optimal performance
Text Limits
| Field | Max Length | Recommended |
|---|---|---|
| Ad Text | 100 characters | 80 characters |
| Call-to-Action* | 20 characters | — |
Best Practices
design
Use vertical 9:16 format for full-screen mobile experience
Include trending music or sounds for better engagement
content
Hook viewers within the first 2-3 seconds
Impact: Critical for view completion
Create authentic, entertaining content that feels native to TikTok
TopView
Dimensions
1080 × 1920(Vertical)
Aspect Ratio: 9:16File Specifications
Video
Max Size:500 MB
Formats:MP4, MOV, MPEG, AVI, 3GP
Duration:5s - 60s
Codec:H.264 or H.265
Frame Rate:23-60 fps
Text Limits
| Field | Max Length | Recommended |
|---|---|---|
| Ad Text | 100 characters | — |
Best Practices
content
Make the first 3 seconds incredibly captivating
Impact: Users see this first when opening TikTok
Showcase your brand story or product in an engaging way
design
Use full-screen vertical format to maximize impact