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3 Formats
Updated 2/27/2026
Sponsored Content
LinkedIn
SourceSingle Image Ad
Sponsored content with a single image in LinkedIn feed
Sponsored ContentDimensions
1200 × 627(Horizontal)
Aspect Ratio: 1.91:11080 × 1080(Square)
Aspect Ratio: 1:1File Specifications
Image
Max Size:5 MB
Formats:JPG, PNG, GIF
Min Size:640 × 360
Recommended: 1200 x 627 pixels for optimal display
Text Limits
| Field | Max Length | Recommended |
|---|---|---|
| Introductory Text | 600 characters | 150 characters |
| Headline | 200 characters | 70 characters |
| Description | 300 characters | — |
Best Practices
design
Use professional, high-quality images
Avoid stock photos that feel inauthentic
content
Front-load key information in first 150 characters
Dimensions
1920 × 1080(Horizontal)
Aspect Ratio: 16:91080 × 1080(Square)
Aspect Ratio: 1:11080 × 1920(Vertical)
Aspect Ratio: 9:16File Specifications
Video
Max Size:200 MB
Formats:MP4
Duration:3s - 30 minutes
Codec:H.264
Frame Rate:30 fps
Recommended: 3-30 seconds for best engagement
Text Limits
| Field | Max Length | Recommended |
|---|---|---|
| Introductory Text | 600 characters | 150 characters |
| Headline | 200 characters | — |
Best Practices
content
Hook viewers in the first 3 seconds
Keep videos under 30 seconds for maximum completion rate
design
Add captions for sound-off viewing
Dimensions
1080 × 1080(Square)
Aspect Ratio: 1:1File Specifications
Image
Max Size:10 MB
Formats:JPG, PNG, GIF
2-10 cards per carousel
Text Limits
| Field | Max Length | Recommended |
|---|---|---|
| Introductory Text | 255 characters | — |
| Card Headline* | 45 characters | — |
Best Practices
content
Tell a story across the carousel cards
design
Use consistent visual style across all cards