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2 Formats
Updated 2/27/2026
Display
Google Ads
SourceResponsive Display Ad - Image
Responsive display ads that automatically adjust size and format
DisplayDimensions
1200 × 628(Landscape)
Aspect Ratio: 1.91:11200 × 1200(Square)
Aspect Ratio: 1:1480 × 854(Portrait)
Aspect Ratio: 9:16300 × 600(Vertical)
Aspect Ratio: 1:2File Specifications
Image
Max Size:5 MB
Formats:PNG, JPG, GIF
Min Size:600 × 314
Maximum file size per image is 5 MB
Text Limits
| Field | Max Length | Recommended |
|---|---|---|
| Headline* | 30 characters | — |
| Long Headline | 90 characters | — |
| Description* | 90 characters | — |
| Business Name* | 25 characters | — |
Best Practices
design
Use high-quality images with at least 1200 x 628 pixels
Upload images in multiple aspect ratios for better coverage
Avoid excessive text overlay that covers important visual elements
content
Provide multiple headlines and descriptions for optimization
Video
Dimensions
1920 × 1080(Horizontal)
Aspect Ratio: 16:91080 × 1920(Vertical)
Aspect Ratio: 9:161080 × 1080(Square)
Aspect Ratio: 1:1File Specifications
Video
Max Size:256 GB
Formats:MP4, MOV, AVI, WMV, MPEG, FLV, 3GPP
Duration:10s - 3 hours
Codec:H.264, MPEG-2, or MPEG-4
Frame Rate:30 FPS
Recommended duration: 15-30 seconds for best performance
Text Limits
| Field | Max Length | Recommended |
|---|---|---|
| Headline | 15 characters | — |
| Description Line 1 | 40 characters | — |
| Description Line 2 | 40 characters | — |
Best Practices
content
Capture attention in the first 5 seconds
Impact: Critical for view-through rate
Include a clear call-to-action
design
Use clear branding and messaging throughout
technical
Optimize for mobile viewing with vertical or square formats